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October 23rd, 2008
“This is the one charity event that I do for the year, and as an owner of an event management company, it’s a natural fit for me,” Matthews said.
Designers, manufacturers and former brides donate the gowns, most of which are valued at around $4,000 and marked down to $799 and lower.
Matthews says the charity features 1,500 gowns per city.
Each of the 32 cities toured raises between $25,000 and $50,000.
Last year, the sale in San Diego raised $32,000. Matthews donates all of the costs involved.
“There’s something very magical about working (with) all these wedding dresses. Even though I’m not usually too frilly, there’s a little Cinderella in all of us,” said Matthews.
For more information, contact Matthews at Nicole@thehenleycompany. com. Send retail news to Liz Wiedemann via e-mail at lwiedemann@sdbj.com. She can also be reached at (858) 277-6359.
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